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Maharashtra’s new German tourism partner

SouthWest Germany, the German federal state of Baden-Württemberg, and Maharashtra, the popular Indian holiday destination, have signed an agreement providing for increased co-operation between their respective tourism industries. This historic accord took place when tourism leaders from both regions met at ITB, the important annual international tourism fair in Berlin.

Sumit Mullik, Additional Chief Secretary and Manasi Kothare, Officer International Relations (MTDC) and Tourism Minister Alexander Bonde and SouthWest Germany CEO Andreas Braun sign the historic agreement.

Alexander Bonde, Baden-Württemberg's Minister of Tourism, and Andreas Braun, Managing Director of Tourismus Marketing GmbH Baden-Württemberg (TMBW), met at the India Pavilion at ITB for talks with Sumit Mullik, Additional Chief Secretary (Tourism) of the Government of Maharashtra, and Manasi Kothare, Officer International Relations of the Maharashtra Tourism Development Corporation (MTDC). Both sides agreed to co-operate in future on tourism marketing in the two regions.

This co-operation between SouthWest Germany and Maharashtra builds on the long-standing partnership between the capitals of the two regions: the cities of Stuttgart and Mumbai. The two have already been working together for 46 years. In recent years, India has grown into the second largest Asian market (after China) for tourists to Baden-Württemberg. Between 2006 and 2013, the number of Indian overnight guests has nearly doubled. In the most recent survey, the number of overnights from India rose sharply by 7.1 percent to 157,000 in 2013.
 

Information: www.tourism-bw.com

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Anlaufstelle in Pune

 

Die Kooperation zwischen Karlsruhe und dem indischen Pune ist einen Schritt weiter: Im Januar 2014 wurde im "MCCIA Trade Tower", 403, Senapati Bapat Road, eine direkte Karlsruher Anlaufstelle mit den Repräsentantinnen Iris Becker und Winnie Kulkarni von "Let's Bridge IT" in Pune eröffnet.

Durch Erfolg und Ausbau der vielfältigen Aktivitäten - ob Infos rund um den Standort Karlsruhe, aktiv Kontakte zu indischen Firmen halten oder deutsche Firmen aus der TRK in und um Pune bekannter machen - erfolgte im März 2018 ein Umzug in neue Räumlichkeiten, auch durch die Erweiterung um die Repräsentanz des Landes Baden-Württembergs in Maharashtra sowie das Marketingbüro der „Hochschul Föderation Südwest“. 

 

Karlsruhe Cooperation & Marketing Office
Let's bridge IT, Ms. Iris Becker
9th Floor, Sunit Capital, Senapati Bapat Road, Pune 411016
Tel: +91 75 0782 7033