The dinosaurs are back E

The Dinosaurs are Back

Mercedes-Benz Launches Campaign to Support Jurassic World

This summer, when the long-awaited next installment of the groundbreaking Jurassic Park series, Jurassic World, arrives in theaters, an entire fleet of Mercedes-Benz vehicles (production sites near Karlsruhe) will share the spotlight. Alongside the iconic G-Class, Unimog, Sprinter models and the all-new GLE Coupé will play a leading role in the epic action-adventure.

Alpha Car, the new Mercedes-Benz GLE Coupé in Jurassic World Photo: Mercedes-Benz — Alpha Car, the new Mercedes-Benz GLE Coupé
in Jurassic World Photo: Mercedes-Benz

Mercedes-Benz will accompany the release of the film with a comprehensive co-promotional package that includes a television commercial, print and online advertising, dedicated microsites and social-media activities. The commercial, starring the Mercedes-Benz vehicles from the film, launched mid may 2015 in the U.S. and Europe. Additionally, a custom key visual was developed for all communication in which the all-new GLE Coupé is seen eye-to-eye with the film’s fearsome Indominus rex.

“In 1997 the Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster ‘The Lost World: Jurassic Park’. 18 years later, another Mercedes-Benz car will debut in a significant role in the latest installment of the groundbreaking Jurassic Park series named Jurassic World: the new GLE Coupé”, says Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars: “We are delighted to continue our partnership with a multitude of Mercedes-Benz vehicles and will promote the film and our cars with many exciting global marketing activities.”

Chris Pratt and Bryce Dallas Howard in front of the G-Class on the set of Jurassic World. Photo: Mercedes-Benz — Chris Pratt and Bryce Dallas Howard in front of the
G-Class on the set of Jurassic World. Photo: Mercedes-Benz

The Mercedes-Benz GLE 450 AMG Coupé makes its film debut as the official car of Jurassic World operations manager Claire, played by Bryce Dallas Howard. When Claire must confront a crisis well beyond what she can handle alone, she takes the new Mercedes-Benz GLE Coupé (showcasing its off-road capabilities) and joins behavioral researcher Owen (Chris Pratt) on a mission in the lush jungle of Isla Nublar. In addition we see Owen piloting the G-Class, the patriarch of all Mercedes-Benz SUVs. The film also features the Unimog, cast as a dinosaur ambulance, as well as a G 63 AMG 6x6 and various Sprinter models. "The fleet of Mercedes Benz vehicles fit perfectly into Jurassic World. They are classy, sophisticated, and sexy — exactly what would exist in a modern international theme park", says producer Frank Marshall.

The Mercedes-Benz Unimog on location at the set of Jurassic World. Photo: Mercedes-Benz — The Mercedes-Benz Unimog on location at the set
of Jurassic World. Photo: Mercedes-Benz

Movie fans can discover more about the film and the featured Mercedes-Benz vehicles on a special Jurassic World microsite, that will show exclusive behind-the-scenes material and a selection of additional images of the set, which explain how the film was created and the roles of the Mercedes-Benz vehicles. Exclusive content (for e.g. Making-Of) will be released and discussed with fans on Mercedes-Benz social media platforms. (ps/jow)

Infos: Jurassic World will be released in 3D by Universal Pictures on June 12^th, 2015. Making-Of about the Mercedes-Benz vehicles in Jurassic World - and the TV commercial showcasing all the Mercedes-Benz vehicles in Jurassic World.