India was a centre of attraction at the travel trade show ITB
After a forced break of three years, India once again presented itself to the trade public in an entire exhibition hall at the world's largest tourism trade show ITB Berlin. Before the pandemic, seven Indian cities were among the top 100 most popular destinations worldwide: in 2019, Delhi alone ranked eighth with 15.20 million tourists.
Now, the Indian destinations want to build on the successes from that time and also want to use the "India Summer Days" (ISD) in Karlsruhe as the largest India festival in Germany for tourism communication. To this end, KME boss Martin Wacker held talks with the airline "Air India", the federal state of Uttar Pradesh and Baden-Württemberg's partner state, Maharashtra, which has already been the official guest country of the "India Summer Days" twice as part of the "Fest".
"Karlsruhe is regarded as the hub of India contacts in southern Germany," says Karlsruhe's event boss: "This reputation of long-standing contacts on an economic and cultural level is paying off. We enjoy trust among the Indian partners."
Info: This year, the "ISD" will take place from 21 to 23 July as part of the "Fest" in a separate "Indian Village" on the area of the adventure playground. On 23 July, a final "India Show" is planned at the end of the programme on the cultural stage in the family area. https://indiasummerdays.de/