India was a centre of attraction at the travel trade show ITB

After a forced break of three years, India once again presented itself to the trade public in an entire exhibition hall at the world's largest tourism trade show ITB Berlin. Before the pandemic, seven Indian cities were among the top 100 most popular destinations worldwide: in 2019, Delhi alone ranked eighth with 15.20 million tourists.

Talks on the sidelines of the ITB on the India Summer Days programme
Talks on the sidelines of the ITB on the
India Summer Days programme Photo: mp

Now, the Indian destinations want to build on the successes from that time and also want to use the "India Summer Days" (ISD) in Karlsruhe as the largest India festival in Germany for tourism communication. To this end, KME boss Martin Wacker held talks with the airline "Air India", the federal state of Uttar Pradesh and Baden-Württemberg's partner state, Maharashtra, which has already been the official guest country of the "India Summer Days" twice as part of the "Fest".

"Karlsruhe is regarded as the hub of India contacts in southern Germany," says Karlsruhe's event boss: "This reputation of long-standing contacts on an economic and cultural level is paying off. We enjoy trust among the Indian partners."

Talks on the sidelines of the ITB on the India Summer Days programme
Talks on the sidelines of the ITB on the India Summer Days programme

Info: This year, the "ISD" will take place from 21 to 23 July as part of the "Fest" in a separate "Indian Village" on the area of the adventure playground. On 23 July, a final "India Show" is planned at the end of the programme on the cultural stage in the family area. https://indiasummerdays.de/

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Anlaufstelle in Pune

 

Die Kooperation zwischen Karlsruhe und dem indischen Pune ist einen Schritt weiter: Im Januar 2014 wurde im "MCCIA Trade Tower", 403, Senapati Bapat Road, eine direkte Karlsruher Anlaufstelle mit den Repräsentantinnen Iris Becker und Winnie Kulkarni von "Let's Bridge IT" in Pune eröffnet.

Durch Erfolg und Ausbau der vielfältigen Aktivitäten - ob Infos rund um den Standort Karlsruhe, aktiv Kontakte zu indischen Firmen halten oder deutsche Firmen aus der TRK in und um Pune bekannter machen - erfolgte im März 2018 ein Umzug in neue Räumlichkeiten, auch durch die Erweiterung um die Repräsentanz des Landes Baden-Württembergs in Maharashtra sowie das Marketingbüro der „Hochschul Föderation Südwest“. 

 

Karlsruhe Cooperation & Marketing Office
Let's bridge IT, Ms. Iris Becker
9th Floor, Sunit Capital, Senapati Bapat Road, Pune 411016
Tel: +91 75 0782 7033