Karlsruhe at the "Kala Ghoda Festival" in Mumbai

ZKM participates with “AR sculpture”

The “Kala Ghoda Festival” in Mumbai draws over a million people to the quarter on the southern tip of the metropolis. In addition to many small stands from all areas of art and creative crafts, a number of sculptures are on the street of the district.

The ZKM, the Center for Art and Media in Karlsruhe, participates at the “Kala Ghoda Festival” with “AR sculpture  Phote: www.jowapress.de
The ZKM, the Center for Art and Media in Karlsruhe, participates at the “Kala Ghoda Festival”
in Mumbai - with “AR sculpture  Photo: www.jowapress.de

The mostly young audience walks through the festival with their smartphone in their hand, looking for new selfie opportunities. This is where the Karlsruhe ZKM comes in – with this year's installation: it partly exists in reality, but can actually only be viewed in Augmented Reality, using a smartphone.

"Visitors can view this through a website that can be used without installing an app", explains project manager Christian Lölkes from ZKM, the Center for Art and Media Karlsruhe.

Informationsaustausch vor dem Karlsruher Beitrag auf dem „Kala Ghoda Festival“ in Mumbai (v.l.): Projektleiter Christian Lölkes vom ZKM, Amruta Nemivant vom Goethe Institut – Max Mueller Bhavan und Martin Wacker, Geschäftsfüher Karlsruhe Marketing und Event GmbH  Foto: www.jowapress.de
Exchange of information in front of the Karlsruhe contribution
to the "Kala Ghoda Festival" in Mumbai (from left): Project
manager Christian Lölkes from ZKM, Amruta Nemivant from
the Goethe Institute - Max Mueller Bhavan and Martin Wacker,
Director Karlsruhe Marketing & Event Ph
oto: jowapress.de

The Baden-Württemberg cultural delegation headed by State Secretary Petra Olschowski also took a look at Karlsruhe's creative approach at the “Kala Ghoda Festival”. "The cooperation between ZKM and the cultural institutions in India is also based on the broad network of the India Board Karlsruhe," explained Martin Wacker, Managing Director “Karlsruhe Marketing and Event”.

Blick auf den Eingang zum Areal - rechts ist das Goethe-Institut / Max Mueller Bhavan  Foto: www.jowapress.de
View of the entrance to the area - on the right is the Goethe Institute / Max Mueller Bhavan
Photo: www.jowapress.de

In addition to art in public space, which is viewed (and photographed) by over a million people in Mumbai in one week of the festival, the ZKM also organized workshops in cooperation with the Goethe-Institut / Max Mueller Bhavan and the Chhatrapati Shivaji Maharaj Vastu Sangrahalaya.

Auf dem „Kala Ghoda Festival“ in Mumbai Foto: www.jowapress.de
At the "Kala Ghoda Festival" in Mumbai Foto: www.jowapress.de

“Colorful Shaders 101”, for example, is about how you can become a digital artist through codes. “Shader” offers one possibility, Lölkes explains: Small computer programs that can set the color of a pixel on a screen based on certain parameters, such as position or time. "With a few simple lines of code, participants can create their very own colorful, psychedelic or monochrome geometric compositions," says Lölkes. In the workshop, the participants are taught the basics of the “shader codes”, which are useful for creating their own generative works of art. Information: www.zkm.de

At the
At the "Kala Ghoda Festival" in Mumbai  Photo: www.jowapress.de
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Anlaufstelle in Pune

 

Die Kooperation zwischen Karlsruhe und dem indischen Pune ist einen Schritt weiter: Im Januar 2014 wurde im "MCCIA Trade Tower", 403, Senapati Bapat Road, eine direkte Karlsruher Anlaufstelle mit den Repräsentantinnen Iris Becker und Winnie Kulkarni von "Let's Bridge IT" in Pune eröffnet.

Durch Erfolg und Ausbau der vielfältigen Aktivitäten - ob Infos rund um den Standort Karlsruhe, aktiv Kontakte zu indischen Firmen halten oder deutsche Firmen aus der TRK in und um Pune bekannter machen - erfolgte im März 2018 ein Umzug in neue Räumlichkeiten, auch durch die Erweiterung um die Repräsentanz des Landes Baden-Württembergs in Maharashtra sowie das Marketingbüro der „Hochschul Föderation Südwest“. 

 

Karlsruhe Cooperation & Marketing Office
Let's bridge IT, Ms. Iris Becker
9th Floor, Sunit Capital, Senapati Bapat Road, Pune 411016
Tel: +91 75 0782 7033