The Dinosaurs are Back

Mercedes-Benz Launches Campaign to Support Jurassic World

This summer, when the long-awaited next installment of the groundbreaking Jurassic Park series, Jurassic World, arrives in theaters, an entire fleet of Mercedes-Benz vehicles (production sites near Karlsruhe) will share the spotlight. Alongside the iconic G-Class, Unimog, Sprinter models and the all-new GLE Coupé will play a leading role in the epic action-adventure.

Alpha Car, the new Mercedes-Benz GLE Coupé in Jurassic World  Photo: Mercedes-Benz
Alpha Car, the new Mercedes-Benz GLE Coupé
in Jurassic World   Photo: Mercedes-Benz

Mercedes-Benz will accompany the release of the film with a comprehensive co-promotional package that includes a television commercial, print and online advertising, dedicated microsites and social-media activities. The commercial, starring the Mercedes-Benz vehicles from the film, launched mid may 2015 in the U.S. and Europe. Additionally, a custom key visual was developed for all communication in which the all-new GLE Coupé is seen eye-to-eye with the film’s fearsome Indominus rex.

“In 1997 the Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster ‘The Lost World: Jurassic Park’. 18 years later, another Mercedes-Benz car will debut in a significant role in the latest installment of the groundbreaking Jurassic Park series named Jurassic World: the new GLE Coupé”, says Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars: “We are delighted to continue our partnership with a multitude of Mercedes-Benz vehicles and will promote the film and our cars with many exciting global marketing activities.”
Chris Pratt and Bryce Dallas Howard in front of the G-Class on the set of Jurassic World. Photo: Mercedes-Benz
Chris Pratt and Bryce Dallas Howard in front of the
G-Class on the set of Jurassic World.  Photo: Mercedes-Benz
The Mercedes-Benz GLE 450 AMG Coupé makes its film debut as the official car of Jurassic World operations manager Claire, played by Bryce Dallas Howard. When Claire must confront a crisis well beyond what she can handle alone, she takes the new Mercedes-Benz GLE Coupé (showcasing its off-road capabilities) and joins behavioral researcher Owen (Chris Pratt) on a mission in the lush jungle of Isla Nublar. In addition we see Owen piloting the G-Class, the patriarch of all Mercedes-Benz SUVs. The film also features the Unimog, cast as a dinosaur ambulance, as well as a G 63 AMG 6x6 and various Sprinter models. "The fleet of Mercedes Benz vehicles fit perfectly into Jurassic World. They are classy, sophisticated, and sexy — exactly what would exist in a modern international theme park", says producer Frank Marshall.

The Mercedes-Benz Unimog on location at the set of Jurassic World.  Photo: Mercedes-Benz
The Mercedes-Benz Unimog on location at the set
of Jurassic World.  Photo: Mercedes-Benz
Movie fans can discover more about the film and the featured Mercedes-Benz vehicles on a special Jurassic World microsite, that will show exclusive behind-the-scenes material and a selection of additional images of the set, which explain how the film was created and the roles of the Mercedes-Benz vehicles. Exclusive content (for e.g. Making-Of) will be released and discussed with fans on Mercedes-Benz social media platforms. (ps/jow)
 
Infos: Jurassic World will be released in 3D by Universal Pictures on June 12th, 2015. Making-Of about the Mercedes-Benz vehicles in Jurassic World - and the TV commercial showcasing all the Mercedes-Benz vehicles in Jurassic World.
 
 
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Topbeitrag

Anlaufstelle in Pune

 

Direkte Ansprechpartner
Die Kooperation zwischen Karlsruhe und dem indischen Pune ist einen Schritt weiter: Im Januar 2014 wurde im MCCIA Trade Tower, 403, Senapati Bapat Road, eine direkte Karlsruher Anlaufstelle in Pune eröffnet. Erste Ansprechpartner dort sind die Repräsentantinnen Iris Becker und Winnie Kulkarni von Let's Bridge IT, die rund um den Standort Karlsruhe informieren, aktiv Kontakte zu indischen Firmen halten - und dazu auch deutsche Firmen aus der TRK in und um Pune bekannter machen.


"Wir freuen uns, dass wir hier einen festen Standort haben. Das bringt unsere Kooperationen einen Schritt weiter", so der Tenor.
Auch von indischer Seite wurde dieses Engagement vor Ort schon mehrfach besonders gewürdigt: Eine gute Basis für weitere enge Kooperationen.

 

International Convention Centre Complex,
Karlsruhe Cooperation & Marketing Office
Let's bridge IT, Ms. Iris Becker
MCCIA Trade Tower, ICC Complex, 403 A
A-Wing, Ground Floor
Senapati Bapat Road
Pune - 411016, Maharastra - India
Tel: +91 75 0782 7033